My boss, the marketing manager for the magazine I was employed with loathed all things related to bad copy. Grammar errors, misspelled words, sending final files to print with text in the crop lines and so on. Understandable. I whipped my skills in shape by finishing a one-thousand file project in a week but, yet I still make mistakes. Alas, we are all human.
To this day, I cringe when I see two spaces after a period. This is the kind of stuff my husband and I debate about. The validity of one space or two. Especially when he asks me to edit his writing.
Most of these rules apply to print production yet I think many carry over to blog content. Here are a few tips from the boss lady to make your content prettier:
1. One space only after periods. It is just an etiquette some crazy person made up to make our lives harder. Many editors will sneer at you from afar if you put two spaces between sentences.
2. Running levels in photo editing software to the extreme. Sure it looks artsy-fartsy but only you get it. Choose a different photo.
3. Adhere to keeping copy and images inside crop lines. Bleeding an image is fine but copy belongs away from the edges of your art file. If you want people to read it.
4. Keep it simple, spell it out. “But I can’t do that cause I don’t talk like that.” Unless you are quoting someone, too many contractions make it a tough read.
5. Spell and grammar check. We are human and do not catch everything. Take a few extra seconds to go back over the work. Try a tool online, like the Hemingway App.
6. Standard fonts are best for copy. For example: Arial, Times New Roman and Geneva. These are universal and best for eyes of all ages.
7. Light colored text on dark backgrounds is a no-no, especially when the font size is 5. In print, this makes bosses want to cry. It is very difficult to read and not easy on the eyes.
Finally. As my boss would say, fix it.